Orange has entered a deal with the Wikimedia Foundation to supply "co-branded" content with ads. Did this get any discussion here?
http://wikimediafoundation.org/wiki/Press_releases/Orange_and_Wikimedia_announce_partnership_April_2009
http://wikimediafoundation.org/wiki/Press_releases/Orange_and_Wikimedia_announce_partnership_April_2009QA
http://en.wikipedia.org/wiki/Wikipedia:Village_pump_(policy)#Orange_Wikimedia_partnership
http://en.wikipedia.org/wiki/Wikipedia:Wikipedia_Signpost/Newsroom/Suggestions#France_Telecom.E2.80.99s_Orange_has_partnered_with_Wikimedia
http://www.orange-innovation.tv/webtv/mode/detail/436/la-fondation-wikimedia-signe-avec-orange-un-partenariat-strategique/lang/fr/play/1/
Forgot this http://blog.wikimedia.org/2009/04/22/bonjour-orange-wikimedia-partners-with-orange-to-spread-knowledge/.