I thought this was a very interesting article, actually. The premise is that traffic to WP articles on political candidates increases prior to the election in rough proportion to the actual results. This means that WP traffic provides another way to gauge public opinion (and make predictions on future events which are vote-based).
Now, this probably works best if people are generally unaware of this phenomenon. Once people are aware of this and start to look at it to make predictions (or wagers), other people will take advantage of this by deliberately skewing the results to make it appear that their candidate is in the lead (or to alter the odds) and the predictions stop matching the actual results. But it may be useful (or profitable) while it lasts.
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