WIkipedia & the PR Pro: Friend or Foe? - Forbes Options

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<img alt="" height="1" width="1" />[b]WIkipedia & the PR Pro: Friend or Foe?[/b]
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Shortly before Christmas, I ran into an old friend who oversees social media for one of the big-branded management consultancy firms. He confided in me that he was having an issue with Wikipedia. Wikipedia wouldn't grant him editing privileges, ...



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[Fusion]

"His question to me: should he pose as someone else to make the necessary changes?"

A silly question. Of course he should not pose as someone else. He should create an account called say "Eleven green dachshunds". (Disclaimer: this may already exist for all I know.) He should then spend some time making good edits to several articles. After that he can do what he needs to. He should continue to use the account for other purposes in case he needs to revert changes to his article.

And of course he should never use his firm's IP!

[thekohser]

"His question to me: should he pose as someone else to make the necessary changes?"

A silly question. Of course he should not pose as someone else. He should create an account called say "Eleven green dachshunds". (Disclaimer: this may already exist for all I know.) He should then spend some time making good edits to several articles. After that he can do what he needs to. He should continue to use the account for other purposes in case he needs to revert changes to his article.

And of course he should never use his firm's IP!

Fusion's path is, of course, the path to successful PR editing on Wikipedia. I don't know why this is so difficult for grown-up professionals to comprehend. As for it being called "unethical", I say that when you're in Rome, out of respect for the local culture, you do as the Romans do.