QUOTE(Somey @ Mon 7th December 2009, 6:33pm)
I'm sure the MSM will figure it out once they try to contact "Lee Dennison" for a comment, but that could take several days...
Or they'll just call the phone number or write to the email listed on the "Fushion" site - either of which I'd bet will end up being answered by the guy behind this. The fiction is elaborate enough that trying to contact him for comment won't necessarily reveal that he's fake.