I wish Seth would dump his Google AdSense account; his blog deserves more respect.
There's a more general problem with Wikipedia, Wikia, and search engines in general. The editor of the Wall Street Journal
, of all people, hit the nail on the head the other day. His comment was in the context of the future of newspapers, but it doesn't take a Philosophy 101 course to generalize the point he makes to nearly everything that passes for web content these days:
Full transcript of that Charlie Rose show is here