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_ News Worth Discussing _ WIkipedia & the PR Pro: Friend or Foe? - Forbes

Posted by: Newsfeed

[url="http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNExqQxW_kX3z47tkXKEd1xMdv7Pzg&url=http://www.forbes.com/sites/peterhimler/2012/01/10/wikipedia-the-pr-pro-friend-or-foe/"][img]http://nt2.ggpht.com/news/tbn/alWqJSzQCSflBM/6.jpg[/img]
Forbes[/url]
<img alt="" height="1" width="1" />http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNExqQxW_kX3z47tkXKEd1xMdv7Pzg&url=http://www.forbes.com/sites/peterhimler/2012/01/10/wikipedia-the-pr-pro-friend-or-foe/
Forbes
Shortly before Christmas, I ran into an old friend who oversees social media for one of the big-branded management consultancy firms. He confided in me that he was having an issue with Wikipedia. Wikipedia wouldn't grant him editing privileges, ...

http://news.google.com/news/more?pz=1&ned=us&ncl=d02lsew5y1WFkgM

Posted by: thekohser

Himler's a bit too much in awe of Jimbo for my liking.

Posted by: Fusion

"His question to me: should he pose as someone else to make the necessary changes?"

A silly question. Of course he should not pose as someone else. He should create an account called say "Eleven green dachshunds". (Disclaimer: this may already exist for all I know.) He should then spend some time making good edits to several articles. After that he can do what he needs to. He should continue to use the account for other purposes in case he needs to revert changes to his article.

And of course he should never use his firm's IP!

Posted by: thekohser

QUOTE(Fusion @ Wed 11th January 2012, 7:45am) *

"His question to me: should he pose as someone else to make the necessary changes?"

A silly question. Of course he should not pose as someone else. He should create an account called say "Eleven green dachshunds". (Disclaimer: this may already exist for all I know.) He should then spend some time making good edits to several articles. After that he can do what he needs to. He should continue to use the account for other purposes in case he needs to revert changes to his article.

And of course he should never use his firm's IP!


Fusion's path is, of course, the path to successful PR editing on Wikipedia. I don't know why this is so difficult for grown-up professionals to comprehend. As for it being called "unethical", I say that when you're in Rome, out of respect for the local culture, you do as the Romans do.