| |
|
  |
"Jimmy fatigue" |
|
|
| EricBarbour |
Wed 20th July 2011, 1:15am
|

blah
        
Group: Regulars
Posts: 5,919
Joined: Mon 25th Feb 2008, 2:31am
Member No.: 5,066
WP user page -
talk
check -
contribs

|
QUOTE(SB_Johnny @ Tue 19th July 2011, 5:58pm)  Mind just quoting the relevant part for us Greg? QUOTE The 2010 WMF fundraiser was our shortest and most successful to date, raising $15 million (up 72% from 2009's $8.7 million) in 50 days (25% fewer than 2009's 67 days). If you include the $6.5 million received by 12 chapters which acted as payment processors in 2010, the total raised by the movement was $21.5 million. In 2010-11, the WMF refocused from a mixed revenue model towards a primary focus on the fundraiser. That paid off. Other revenue sources dropped by about a quarter, but community giving is up strongly. In part due to increased community involvement, (including experimentation with appeals from community members), the campaign was much less unpopular with the Wikimedia community than in the past.
That said, in 2010 we began to see indicators of banner and Jimmy fatigue expressed in mainstream and social media. We interpret this as a warning: we expect donations to continue strong growth, but a ceiling may be coming into view. And we will need to find alternatives to over-utilization of Jimmy, in order to preserve his appeal. And that's nothing. Start reading at slide 17. Let me summarize: QUOTE 1) Editor decline is an intractable problem. 2) Escalating movement tensions distract from program work. 3) Readership begins to flatten or decline. 4) External events distract from programmatic work. 5) Revenue targets are not met. 6) Revenue targets are met, but at the cost of significant goodwill. 7) Openness about editor decline makes the problem worse. 8) International expansion results in unacceptable legal risk. 9) A shortage of Silicon Valley technical talent hurts our ability to recruit and retain technical staff. 11) Wikimedia's ability to implement positive change is constrained by actual or perceived lack of community acceptance. Point 7 is absolutely right---they are learning to cover up statistics about new-editor decline, because it harms the thing's public image. And it's only getting started. This post has been edited by EricBarbour: Wed 20th July 2011, 1:20am
|
|
|
|
|
|
| Zoloft |
Wed 20th July 2011, 1:25am
|

May we all find solace in our dreams.
     
Group: Regulars
Posts: 1,332
Joined: Fri 15th Jan 2010, 11:08pm
From: Erewhon
Member No.: 16,621

|
QUOTE ...in 2010 we began to see indicators of banner and Jimmy fatigue expressed in mainstream and social media. We interpret this as a warning: we expect donations to continue strong growth, but a ceiling may be coming into view. And we will need to find alternatives to over-utilization of Jimmy, in order to preserve his appeal. ... QUOTE During the 2010 campaign, the Wikimedia Foundation began to see the Jimmy appeals gently mocked by media and the general public. The mockery was mostly affectionate but still: people's goodwill towards Wikipedia is not unlimited, and the fundraiser is inherently annoying. Translation: work out on your jimmy too much and you'll go blind. Edit: Ninja'ed by EricBarbour. This post has been edited by Zoloft: Wed 20th July 2011, 1:27am
|
|
|
|
|
|
| The Joy |
Wed 20th July 2011, 4:03am
|

I am a millipede! I am amazing!
       
Group: Regulars
Posts: 3,820
Joined: Sat 17th Feb 2007, 2:25am
From: The Moon
Member No.: 982

|
QUOTE(EricBarbour @ Tue 19th July 2011, 11:30pm)  Excuse me, but you have to remember that this presentation is one of those little "ohgodohgod the sky is falling, you've got to give us more money to keep the servers up!!" monkey-shows that Sue has to put on every year, to scare their large institutional donors into coughing up the green. That is how she earns that $250k-plus salary. And in case you hadn't noticed, the Sloan Foundation barfed up another $3 million recently. It's sad, isn't it? Wikipedia used to survive (and thrive) solely on the generous contributions of average people, not foundations or major grants. I remember when people would send what they could and not have to meet some arbitrary donation number. Wikipedia has gone from a hippie-ish, free culture, not-tied-down-by-the-"man", free-spirited community to one obsessed with money and image. The WMF for a non-profit is being too greedy. They need to cut back like everyone else. How long before the WMF start accepting "educational grants" from corporations like Microsoft and Wal-Mart?
|
|
|
|
|
|
| thekohser |
Wed 20th July 2011, 11:13am
|
Member
        
Group: Regulars
Posts: 10,274
Joined: Thu 1st Feb 2007, 10:21pm
Member No.: 911

|
QUOTE(EricBarbour @ Tue 19th July 2011, 11:30pm)  Excuse me, but you have to remember that this presentation is one of those little "ohgodohgod the sky is falling, you've got to give us more money to keep the servers up!!" monkey-shows that Sue has to put on every year, to scare their large institutional donors into coughing up the green. That is how she earns that $250k-plus salary. And in case you hadn't noticed, the Sloan Foundation barfed up another $3 million recently. To be fair, I should correct two questionable interpretations of data here. First, the WMF is actually scaling back the proportion of its funding that comes from large institutional donors. If anything, these "monkey-shows" are intended to rally the faithful, inspiring more small, individual donations. Second, Sue's total annual compensation package has exceeded $240,000, but not $250,000.
|
|
|
|
|
|
|
  |
2 User(s) are reading this topic (2 Guests and 0 Anonymous Users)
0 Members:
| |