There is quite a bit of activity regarding a possible death on this page. It is a classic coatrack battle - no notability to have a page of its own, yet people want to claim themselves as first to producing information. I see this as connected to the idea of saying "first" after a reply - an empty reply, but merely being the first to reply is some how an achievement.
This is just a sign of the debasement of true achievement combined with a debasement of actual news reporting. The temporary drive to the article has also spiked all sorts of fun vandalism, such as claiming he ran a porn site. Just imagine the ridiculous claims that would be produced if CNN changed its format into user edited content.
As a side note, I assumed that was a Baldwin brother and not some YouTube trendy guy.