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Although it isn't quite as directly relevant in this case, I like to remind people that one of the assets of even the least successful internet ventures is often their membership list (names, email addresses, etc). There is actually a wealth of demographic information to be mined in WP since people are willing to identify many of their personal traits and causes with userboxes and group membership. On the other hand, much of that is likely to be fake info created with a view to making sockpuppets look legitimate. On the other other hand, anyone foolish enough to use their "regular" email with WP might make it worth the purchase price.
On a much simpler level, if you just wanted a mailing list of people likely to support some new free culture enterprise or political cause, this would be a good source.
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Encyclopedia Sales, Man.
mbz1 Encyclopedia Sales, Man. 
