Jimmy Wales, will shill for timekeeping device Options

[thekohser]

This could be the beginning of a hilarious wave of Jimbo endorsements.

Bob Geldof, Jimmy Wales and Justin Rose: The Inspirational New Ambassadors for Swiss Watch Brand Maurice Lacroix

ZURICH, January 25 /PRNewswire/ --

- Cross Reference: Picture is Distributed via EPA (European Pressphoto Agency) and can be Downloaded Free of Charge at: http://www.presseportal.ch/de/pm/100005598/?langid=2

Maurice Lacroix has created an inspiring, meaningful and above all, authentic brand campaign: "Follow Your Convictions". With the help of their new world-renowned ambassadors Sir Bob Geldof, Jimmy Wales and Justin Rose, Maurice Lacroix are inspiring the world to be who they really are across a variety of media, from print and TV to online.

Just as Maurice Lacroix creates its award-winning designs and ingenious movements by hand, each world-famous ambassador was chosen because they too have never veered from their beliefs in their journey to success.

"You can't just say you're authentic or that you have substance," explains Sir Bob. "That won't wash. You've got to prove it. You've got to be it. In everything you do." And he should know. In his lifetime Sir Bob has been a music journalist, had a succession of international hit records with his punk band The Boomtown Rats, organised arguably the most successful global fundraising events of all time in LiveAid and Live8, created his own TV production company and is an accomplished businessman in his own right. "Let nobody tell you who you are."

Justin Rose is an extraordinary golfer who defied all odds by going pro at just 17 years old. "That decision was always controversial, but I don't care about controversy. I just believed in myself." And it paid off. In his career, Justin has won multiple titles and even made it to European no.1. Today, he is considered one of the most consistent competitors on the PGA Tour as well as finding time to be a devoted husband, father and charity worker.

Then there's Jimmy Wales, the incredible internet entrepreneur who founded Wikipedia. "I imagined a world where every single person on the planet was given free access to the sum of all human knowledge. Then I created it." Staying true to his convictions, Jimmy quickly turned Wikipedia into a non-profit foundation to ensure his dream of free knowledge for the world remained intact. Today, Wikipedia.org is one of the five most visited sites on the whole of the internet.

With these truly authentic and inspiring ambassadors beside them, Maurice Lacroix have the perfect partners to support their unique positioning in the marketplace. As CEO Martin Bachmann concludes, "Our ambassadors achieved greatness without the need to compromise their principles. We at Maurice Lacroix share this incredible passion, as our innovative and pioneering watches prove, time after time."

Contact for press inquiries:

Maurice Lacroix S.A.
Katrin Roth, International PR Manager
Tel. +41(0)44-209-12-73
Email: katrin.roth@mauricelacroix.com

Free accessible database on: http://www.mauricelacroix.com

Oh, dear... shave your neck, Jimbo -- and help us clean up our vomit when you're talking about "authenticity"!

"If you try to pretend to be something you aren't, that shows through." -- Jimmy Wales, "Founder" of Wikipedia

This post has been edited by thekohser:

[EricBarbour]

I haven't yet started a campaign to have the first line of my Wikipedia entry changed to read "Jimmy Wales is a fashion model also known for..." Ha ha.--Jimbo Wales (talk) 14:13, 23 April 2011 (UTC)

<<< (IMG:smilys0b23ax56/default/yecch.gif)

[Milton Roe]

I haven't yet started a campaign to have the first line of my Wikipedia entry changed to read "Jimmy Wales is a fashion model also known for..." Ha ha.--Jimbo Wales (talk) 14:13, 23 April 2011 (UTC)

<<< (IMG:smilys0b23ax56/default/yecch.gif)

A fashion model noted for so-far failing to realize that he can read the exact time, updated by the cell network, from his cell phone. No watch required. Any watch not as accurate. Though I do admit myself to wearing a cheap Casio with a comfortable velcro sports band added, for the occasional situation where I'm not likely to have a hand free.

Jimbo, if you're going to wear a piece of heavy and uncomfortable mechanical jewelry on your wrist, why don't you have it rigged to read out something that is actually unique, useful, and personally-specific for you? Like, say, your girlfriend's fertility cycle? (IMG:smilys0b23ax56/default/wink.gif)