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Basically, Bell Pottinger don't know the rules of the game.
Firstly, never edit through your usual office system. That is likely to reveal your IP, which can often be analyzed to reveal the name of your firm. Also, probably everyone working on Wikipedia is liable to have the same IP, which is a giveaway. (I assume most people here know this, but Bell don't or didn't.)
Secondly, don't spend all your time on this sort of work. If half your time is writing apparently good stuff about Nepal or the First Duke of Marlborough (or, better, both) you'll be less noticeable. I see accounts that spend all their time laundering, and they're fairly obvious.
Even better, diversify onto other WMF sites. Then you look less like an obsessive. Also, Wikinews provided some scope for laundering, although people are rarely worried abouty that site as hardly anybody ever looks at it.
Ideally, become an administrator. If you can do that, you're made, usually. (Cirt is a recent counter example, but they're rare.) But of course that's a lot of work. Alternatively, become an administrator on a less busy site, which gives you a lot of credibility although far less than being a WP admin.
I have a theory that I could lead a multilingual team to run an account that could become an admin on several sites in different languages. Then that account could become a steward. Even admins don't like arguing with stewards.
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Wikipedia investigates unethical edits by PR firm, Bell Pottinger - The Next Web (blog)
Newsfeed Wikipedia investigates unethical edits by PR firm, Bell Pottinger - The Next Web (blog) 
