Well, after a visit to the local health-food store, I think I see the problem. A box of 25 "GoRaw"
Spirulina energy bars, sold by market-leading Freeland Foods, costs $53.80, and a 25-bar variety "kit" only costs $45.75. Meanwhile, a box of
only 15 ITK Original Raw Energy Bars costs a whopping $59.55, and you can't buy them one-at-a-time, either. Moreover, the GoRaw bars are 1.7 ounces each, whereas the ITK bars are only 1.5 ounces.
So, obviously they've priced themselves out of the market from the get-go, right in the midst of a recessionary economy - hardly the way to get your product off the ground, I'm afraid. In Marketing 101, you learn that new food products
must compete on price if they're to have any chance of significant retail penetration.
Still, I'm sure they're very tasty if you eat them in person... (IMG:
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