Josh Gordon writes about an interesting finding from the 2008 Trust Barometer from Edelman.



This is the 25-34 year old set in the United States.

However, if you look at the total global data from the Edelman report (which included data from not only the United States, but China, UK, Germany, France, Italy, Spain, the Netherlands, Sweden, Poland, Russia, Ireland, Mexico, Brazil, Canada, Japan, South Korea, and India, you find that Wikipedia is the seventh-most trusted source for info about companies, after:

1. Articles in business magazines
2. Stock or industry analyst reports
3. Television news coverage
4. Articles in newspapers
5. Conversations with your friends and peers
6. News coverage on the radio

So, the world is not as trusting (yet?) of Wikipedia as are younger U.S. college-educated income earners.