More like Wiki Is The New Shitty
And don't forget this:
Management reporting reflects primarily cash-basis revenues and spending. As
such, it excludes non-cash items such as in-kind amounts and depreciation
Meaning, they get donations of other than $$$. Aren't some of their servers and hosting donated? What the hell else are they getting for free? No accounting for that anywhere?
Here we are, in a deep deep recession, with major Fortune 1000 businesses going under all around. And these maniacs want to increase staff and spending by big margins. Admittedly they are getting more traffic this year than last, but anyone else would have been more conservative. Jimbo The Magic Money Boy will be forced to do a lot of hat-in-hand begging this year to scrape up $10.6 million, when their corporate contributors are struggling.