QUOTE(CharlotteWebb @ Tue 5th January 2010, 1:03pm)

In any case I thought they claimed some kind of "religious" exemption from filing form 990.
The Salvation Army does claim this exemption, yes. But, somehow Forbes had their financials to rate them.
This still leaves us with the cold, stark fact that Wikipedia churns through 1,449 visitors who show no desire to donate to them, for every one who does. I would venture a guess that this year's fundraiser was no more "successful" from a hit-rate standpoint than any previous fundraiser.