Jimbo Wales, the God-King, Sole-flounder, or Spiritual leader of Wikipedia (depending on your gullibility) launched his latest scheme, Wikia Search, today.
But his renewed efforts to make big-bucks off the back of unpaid volunteers like you fell on stony ground with a cynical media, no doubt due to the sharp realization that his previous [...]

http://wikipediareview.com/blog/20080107/w...pedia-left-off/

Tom Sawyer canoodles his peers into whitewashing the fence by reframing the task from one of drudgery to one of having fun. Jimbo similarly reframes the work by transforming it into one designed to attract free labor. Just as WP has morphed into an MMPORG, I expect Wikia Search to become even more gamelike as would be "Google-Bombers" try to outsmart the Wikia Smart-Mobbers in a contest to produce notable search engine results, for variable definitions of "notable".