Rule Britannica?
By Jo-Anne Rowney
BBC News Magazine
Encyclopaedia Britannica has been ranked the 10th strongest consumer brand in the UK. With the internet dominated by free reference sites, what's its appeal?
Full Version: Britannica a Top 10 brand in the UK
QUOTE(thekohser @ Fri 17th July 2009, 4:25am) 
Rule Britannica?
By Jo-Anne Rowney
BBC News Magazine
Encyclopaedia Britannica has been ranked the 10th strongest consumer brand in the UK. With the internet dominated by free reference sites, what's its appeal?
Firstly people think its still British. Secondly its a synonym for reliability and authority. In htese troubled times people want to lean on a rock as it were.
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