I recently attended a presentation on social media given by Anthony Bradley of Gartner Research. I thought he gave an excellent presentation. Interestingly, he did not describe Wikipedia as an "online encyclopedia." The description he used was, "documentation encyclopedia." Anyway, he stated that a successful social media system/forum must have a formal and clear purpose statement written before it is launched. He listed seven principles that are necessary for a good, purpose-oriented roadmap for a social media:
1. magnetic
2. aligned
3. appropriate scope
4. promotes evolution
5. low risk
6. measurable
7. community-driven
He emphasized that social media's administration must carefully apply governance to guide and promote desired behaviors by the media's users.
In my opinion, Wikipedia is fulfilling principles 1, 3, 4, 5, and 7. I'm not sure how aligned Wikipedia is with the Foundation's mission, because I'm not sure that the Foundation has a logical mission statement. Also, I don't see Wikipedia's administration trying to measure progress of key deliverables such as article quality, user behavior issues, etc. Size and numbers of articles and account creations are, of course measured, but I don't know how useful those measures are. Of course, I think Wikipedia is sorely lacking in the "carefully applied governance" department, which I think could well be Wikipedia's ultimate undoing. Thoughts?