QUOTE(Cedric @ Wed 11th August 2010, 5:30pm)
With due regard to The Rule of Blind Pig, Jimbo has to be right at least some of the time, and this would appear to be one of those times. The paywall probably won't work, and for the reason that Jimbo cited: its content simply isn't unique enough. There are too many competitors offering similar quality content for free for it to work.
The logic behind the Times paywall has nothing to do with content delivery, and everything to do with market segmentation. Murdoch is banking on The Times retaining sufficient loyalty from SEGs A&B to encourage high end advertising revenue exclusive to the paywall, in this respect Murdoch is probably on safe ground as The Times readership is in the main not sensitive to the monetary cost of news (and more importantly comment and opinion of those commentators likely to be published by The Times) but is sensitive to time costs, so that digital delivery will suport a premium. Little Jimmy got the basics of the issue when he recognised that The NYT and FT can succesfully levy such a premium, it's just that he knows nothing about the UK, so can't grasp why The Times may be successful at doing the same.
QUOTE(Cedric @ Wed 11th August 2010, 5:30pm)
Still, Jimbo being Jimbo, he still manages to come off as what the cousins would call a "pompous prat"
Wrong ascription - "complete wanker" would be the more commonly applied idiom. But then we UKans gave the US BP, so it's only fair we get some of your toxic businesses in return, though Lehmann Brother, Goldman Sax et al might be thought enough without foisting Wikia on us as well.
A.virosa