QUOTE(Piperdown @ Mon 1st August 2011, 5:44pm)
Just interested in why he'd bother. That someone posted it on his talk page isn't an answer in most cases.
He was probably just bored... of course, I'm assuming you're asking why he would have bothered as opposed to doing nothing, when the question could just as easily be interepreted as asking why he would have bothered as opposed to just deleting the article immediately.
In the former case, it's clear he's exasperated about PR firms who don't understand how "his" site works, and in the latter, WP:AUTO and WP:CSD don't allow for "speedies" on autobiographies - though maybe they should. So he actually followed the accepted procedure, whether or not the procedure is logical or practical.
WP:CSD does allow for speedies on "unambiguously" promotional articles, but that may not apply in this case - close, but not quite.