QUOTE(Emperor @ Wed 30th May 2012, 8:41pm)
I figure the one working for the fortune 500 company making top 5 percentile income (as we've been told) should have some fundage, and a self-published book seems like the logical next step. Not that the others might not have more.
Assuming you actually wanted a serious answer, then as I understand the situation, the plan has always been to try to use various personal or "friend-of-a-friend" contacts in the publishing industry in hopes of getting a quick turnaround - not that there are all that many such contacts among the participants. If that doesn't pan out, the effort of trying to "shop around" the manuscript would probably be too time-consuming and counterproductive, so yes, self-publishing is likely in that case. The point here has never been to make (or lose) lots of money, but rather to put the story out there as expeditiously as possible without sacrificing accuracy, completeness, or to some extent, entertainment value.
Mr. Beadgame makes a good point about the value of a conventional publisher in ensuring quality control, but these are talented writers (at least when they want to be). I'm sure a professional editor would help, but IMO not so much that the idea should be scrapped in the face of a few publisher rejections.
I'm sure there's a tendency among some folks to pooh-pooh the idea that such a book would be picked up or ever gain any attention, but the fact is, these days it's almost entirely a matter of luck if your book is successful or not (assuming it's not just a piece of total dreck to begin with). And with non-fiction, you have topicality, slow news days, and Comedy Central to consider. Don't be too shocked if something actually happens with it.