It's all over the tech news, in case you missed it. Jimmy is offering free serving.
My five-minute gut reaction comes up with two reasons why it doesn't deserve to fly:
1) Yech! All those ads! It's getting to the point where it's easy to tell which sites are worth reading and which aren't. If it's full of Google ads, you move on. Who cares if Jimmy lets the publisher get all the ad revenue? No one will visit the site to begin with! By the way, it appears that you only get the ad revenue if you already have a Google AdSense account and fill in the account number when you sign up for Openservering. If you already have a Google AdSense account, then presumably you already have access to servers. If you don't, you probably cannot get one until you apply to Google and get your Openserving site approved by Google. In the meantime, I'll give you three guesses as to who collects the ad money: a) Jimmy, b) Angela, c) Gil Penchina.
2) What about that search engine shown on the screen shot? If it's as crummy as Wikipedia's search engine, then this means it won't work at all like people expect search engines to work (i.e., full-text searches for words and/or phrases).
Openserving.com is one step down from blogging, it seems to me. There are a few blogs that work because the blogger has sufficient control over the presentation and format, and also has something to say. This new project doesn't allow that control, and my guess is that anyone who finds it attractive won't have anything to say.
Unless I've completely misread Bubble 2.0, it seems to me that this might have had a brief window for takeoff about a year ago, but by now all it can do is flame out on the launching pad. The big problem is that ads on the web are already too pervasive. But Google, which gets 99 percent of its revenue from ads, is hooked and doesn't know what else to do. So if you are Google, you encourage people like Jimmy to generate more worthless content by volunteer netizens, so that more ads can be displayed.
Time to flush the toilet.