Well, the way I look at it, the company I work for isn't like zillions of other purely self-promoting dullards in that it is multi-award winning, bagging trophies at prestigious events like the National Business Awards. In this respect it's worthy of a mention. It might not be Microsoft but where do you draw the line? What's interesting is that Wikipedians' shackles go up immediately they see what they consider to be a "vested interest" - the trouble is, who's ever going to be arsed to write it in the first place? Is the rule "Unless a third party can be bothered to take hours out of their day writing the article and finding all the references to the facts, you're not important enough"? I'm not sure that's the best course of action. Just seems to me like it's a game people are playing. Well done, you've got the ability to take a valid article down about an award-winning company and be able to justify it. To me that seems, really, like a bit of a hollow victory. Besides, I work in PR... you can't blame me for trying. (Before I joined the company a couple of spammy attempts had been made to get an entry on Wikipedia but I believe my attempt was pretty on the level.)
As for the data-as-a-service article, well hell, I only know about it because the company I work for specialises in it. I've written a lot of material on the subject. I linked to my own blog and the company because that's what I know. I wouldn't have started, say, an edit war if anyone found better resources and linked out to them. At the time it was unlikely (and still is).
I think Wikipedians should stop questioning motives and personalising issues. It's becoming quite a snake pit. Ultimately data-as-a-service is a genuine, bona fide concept and it's in common parlance. I get Google alerts for it popping in my inbox every day. To wipe it off Wikipedia is silly. In fact the guy who got it speedily removed contacted my workplace to try and get me fired for disagreeing with him on the discussion pages. To me that's more than a bit below the belt.
My observations are confirmed time and time again. I was idly correcting some spelling mistakes on Wikipedia the other night to find within a few hours they'd all been reverted. (I hadn't logged in so I guess revisions from random IP addresses get treated with more suspicion... or rather, they just get blindly reverted without anyone bothering to read the changes. In fact, there is a *remarkable* arrogance and delight in not actually reading stuff, and just dismissing it out of turn: "TL-DR, but I'll pass judgment anyway." That behaviour is not clever. It's damn lame and it's ignorant.)
I know there are some great people working on Wikipedia but there also are plenty of jerks who just want to wield the Awesome Power of The Admin. Mostly it's like politics, isn't it? Those who want the power are the least able to wield it...
You can deride me, call me a nutjob, say I have vested interests (possibly without even reading what I have to say), but that's lame and waaaay too easy; ultimately there's a lot going on here that people need to wake up to.